Tom Jacobs, Head of Advertising at Distract

11.00am: Innovation in Marketing

In this session, Tom Jacobs will talk about how marketing has changed and what strategies can bring about the most success. People think that they have caught onto trends, but Tom will explain that this isn’t always the case, and will also talk about how AI is changing the market heading into the future.

As well as this, Tom will advise businesses on how to make content go further, and why the marketing that brands do today is so much more effective than ten years ago.

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About Tom Jacobs

Tom is the 25-year-old Head of Advertising at Distract, one of the UK’s fastest growing creative advertising and marketing agencies, based in Lincoln.

Tom has been in charge of overseeing multiple award-winning campaigns at Distract while heading up an integrated digital marketing and advertising department. Tom has helped Distract push industry boundaries while also picking up and capitalising on trends early. Under Tom’s guidance, Distract’s unorthodox approach to marketing has resulted in the agency winning multiple awards for a variety of campaigns, including being nominated in the UK Biddable Media Awards.